Liam
Flows & journeys
This page represents a collection of techniques I’ve developed to communicate customer flows and journeys. Each of these has broad applicability when kicking off a new project or to take a step back and ensure a team is aligned on the overall direction of their work.
📫 Want to learn more about my work or go deeper on this method? Get in touch.
E2E blueprints
This journey framework is effective and fun to work with. I’ve used this to map out journeys as a solo designer but it’s most valuable when tackling a complex program of work as a team. Great for mapping out multiple touchpoints, surfaces, and a mix of low-touch and high-touch interactions.
E2E blueprint
7-day free trial journey
Free to paid upgrade journey
GTM and EAP journey
Exceeding limits journey
Downgrade editions journey
EAP to GA journey
Server to Cloud migration journey
Atlassian Enterprise journey
Sketching out an E2E blueprint
Collaborative blueprint wall
Starman diagrams
I’ve been using starman diagrams as a sort of visual user story for decades. They can be incredibly useful as both a conceptual tool as well as to visualize user stories without getting distracted by screen-level details.
Managing subscriptions
Choosing a plan
Starting a free trial
Experience maps
Experience maps help designers and teams visualize a complete product or experience narrative. I found these most useful working in the gaming space at EA and Ubisoft as a means of connecting the dots across large systems spanning product and game play ideas.
Saga experience map
Meta game experience map